{"id":10210,"date":"2019-02-08T12:00:29","date_gmt":"2019-02-08T16:00:29","guid":{"rendered":"http:\/\/artsatmichigan.umich.edu\/ink\/?p=10210"},"modified":"2019-02-06T20:49:54","modified_gmt":"2019-02-07T00:49:54","slug":"luh-croy-the-unauthorized-rebrand","status":"publish","type":"post","link":"https:\/\/artsatmichigan.umich.edu\/ink\/2019\/02\/08\/luh-croy-the-unauthorized-rebrand\/","title":{"rendered":"&#8220;Luh Croy&#8221;: The Unauthorized Rebrand"},"content":{"rendered":"<p>La Croix: we all know it as the sparkling water packaged in bright, multicolored cans. Whether you love it or hate it, you can&#8217;t deny La Croix&#8217;s revamped global presence and rising popularity. It seems like everybody is obsessed with the beverage.<\/p>\n<p>Oust, an Atlanta creative agency took it upon themselves to refresh the brand&#8217;s image (unofficially). Sick of carrying around a nerdy, outdated-looking can, the designers set to create a new image. Throwing away the cans that &#8220;look like the set of a tv movie set shot in the 1980s,&#8221; the team delivered a modernized update, complete with humorous descriptions of different flavors. Perhaps your favorite is Pamplemousse, &#8220;the stuff dreams are made of,&#8221; or Pure, a can of &#8220;sparkling beauty.&#8221;<\/p>\n<p>There&#8217;s even a petition you can sign to officially rebrand the La Croix branding: <a href=\"https:\/\/luhcroy.com\/\">https:\/\/luhcroy.com\/<\/a><\/p>\n<p>What do you think of this potential new look?<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-10242 alignleft\" src=\"http:\/\/artsatmichigan.umich.edu\/ink\/wp-content\/uploads\/2019\/02\/Lemon_Mock_C6-300x221.png\" alt=\"\" width=\"300\" height=\"221\" srcset=\"https:\/\/artsatmichigan.umich.edu\/ink\/wp-content\/uploads\/2019\/02\/Lemon_Mock_C6-300x221.png 300w, https:\/\/artsatmichigan.umich.edu\/ink\/wp-content\/uploads\/2019\/02\/Lemon_Mock_C6-768x565.png 768w, https:\/\/artsatmichigan.umich.edu\/ink\/wp-content\/uploads\/2019\/02\/Lemon_Mock_C6-1024x753.png 1024w, https:\/\/artsatmichigan.umich.edu\/ink\/wp-content\/uploads\/2019\/02\/Lemon_Mock_C6.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-10243 alignleft\" src=\"http:\/\/artsatmichigan.umich.edu\/ink\/wp-content\/uploads\/2019\/02\/Pure_Mock_C-300x240.png\" alt=\"\" width=\"300\" height=\"240\" srcset=\"https:\/\/artsatmichigan.umich.edu\/ink\/wp-content\/uploads\/2019\/02\/Pure_Mock_C-300x240.png 300w, https:\/\/artsatmichigan.umich.edu\/ink\/wp-content\/uploads\/2019\/02\/Pure_Mock_C-768x613.png 768w, https:\/\/artsatmichigan.umich.edu\/ink\/wp-content\/uploads\/2019\/02\/Pure_Mock_C-1024x818.png 1024w, https:\/\/artsatmichigan.umich.edu\/ink\/wp-content\/uploads\/2019\/02\/Pure_Mock_C.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-10241 alignleft\" src=\"http:\/\/artsatmichigan.umich.edu\/ink\/wp-content\/uploads\/2019\/02\/Grapefruit_Mock_Can-300x261.png\" alt=\"\" width=\"300\" height=\"261\" srcset=\"https:\/\/artsatmichigan.umich.edu\/ink\/wp-content\/uploads\/2019\/02\/Grapefruit_Mock_Can-300x261.png 300w, https:\/\/artsatmichigan.umich.edu\/ink\/wp-content\/uploads\/2019\/02\/Grapefruit_Mock_Can-768x668.png 768w, https:\/\/artsatmichigan.umich.edu\/ink\/wp-content\/uploads\/2019\/02\/Grapefruit_Mock_Can-1024x891.png 1024w, https:\/\/artsatmichigan.umich.edu\/ink\/wp-content\/uploads\/2019\/02\/Grapefruit_Mock_Can.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Croix: we all know it as the sparkling water packaged in bright, multicolored cans. Whether you love it or hate it, you can&#8217;t deny La Croix&#8217;s revamped global presence and rising popularity. It seems like everybody is obsessed with the beverage. Oust, an Atlanta creative agency took it upon themselves to refresh the brand&#8217;s [&hellip;]<\/p>\n","protected":false},"author":2191,"featured_media":10241,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/artsatmichigan.umich.edu\/ink\/wp-json\/wp\/v2\/posts\/10210"}],"collection":[{"href":"https:\/\/artsatmichigan.umich.edu\/ink\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/artsatmichigan.umich.edu\/ink\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/artsatmichigan.umich.edu\/ink\/wp-json\/wp\/v2\/users\/2191"}],"replies":[{"embeddable":true,"href":"https:\/\/artsatmichigan.umich.edu\/ink\/wp-json\/wp\/v2\/comments?post=10210"}],"version-history":[{"count":2,"href":"https:\/\/artsatmichigan.umich.edu\/ink\/wp-json\/wp\/v2\/posts\/10210\/revisions"}],"predecessor-version":[{"id":10244,"href":"https:\/\/artsatmichigan.umich.edu\/ink\/wp-json\/wp\/v2\/posts\/10210\/revisions\/10244"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artsatmichigan.umich.edu\/ink\/wp-json\/wp\/v2\/media\/10241"}],"wp:attachment":[{"href":"https:\/\/artsatmichigan.umich.edu\/ink\/wp-json\/wp\/v2\/media?parent=10210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/artsatmichigan.umich.edu\/ink\/wp-json\/wp\/v2\/categories?post=10210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/artsatmichigan.umich.edu\/ink\/wp-json\/wp\/v2\/tags?post=10210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}