Marketing Resources

This compiled list highlights the resources available for student organizations to promote events or activities in a variety of ways. If you have any resources you would like to add, please email artsorgoutreach@umich.edu.

Calendars
Calendars are important for reaching across many different target groups.
Campus Advertisements
This section highlights paid advertising around campus that will primarily reach students.
  • Michigan Daily- Student facing, weekly in print, daily online
  • University Record- Staff facing, weekly in print, weekly email, daily online
  • SORC Advertising- This offers information of how to sign up and pay for diag board/banners, digital advertising, table tents, and student event advertising.
Tabling Locations
Often student organizations will hand out flyers and/or do sales to raise funds for their organization. Sign up for those locations here.
Merchandise Printing
If you are looking for places to get T-Shirts and other merchandise printed.
Tips & Tricks
Use these helpful tips and tricks to lower costs and take advantage of resources available to students.
  • Instagram/Social Media is free: Instagram, TikTok, Twitter (X)
  • Print Money- Engineers and Design & Production Majors have unlimited printing money, use this to your advantage. You can print 11x17 posters in the Fishbowl on Central Campus.
  • MDesign is a student graphic design collective. They can help design posters and logos.
  • Consistent Branding- Choose a permanent logo and colors. This will help build your brand to increase longevity and familiarity of your student organizations brand!
  • Designing Logos & Posters- Adobe Illustrator & Photoshop are free to all students. Canva is also an excellent option if you are not familiar with these other programs.
Postering Locations
There are many high traffic areas around campus to put up posters for your org.
Central Campus
  • South Quad (drop at RA desk)
  • East Quad/Residential College (can be hung on public posting board in basement/classroom area)
  • North Quad (public posting board inside entrance across from MLB)
  • Michigan Union (inquire with info desk)
  • Shapiro/UGLi (bulletin board at entrance)
  • Mason Hall posting wall (3) (use masking tape!)
  • MLB posting boards (2) (bring pushpins from office)
  • Chemistry building public posting board (pushpins?)
  • Ford School of Public Policy posting board (in entrance of building, pushpins)
  • School of Social Work posting board (this is in a weird corner of the building- ask for help to find it)
  • Weiser Hall public posting boards (1 or 2 is fine- these boards are always crowded)
  • Central Campus Transit Center (use tape)
  • Hang extras on some of the large round kiosks around campus (use tape)
North Campus
  • Bursley-Baits (leave with RA desk)
  • School of Music, Theater, and Dance (check in main office for posting board instructions)
    NOTE: if you took the bus to North Campus, note that there is a foot path to the SMTD across from Pierpont. It saves a lot of time!
  • STAMPS (check in main office for posting board instructions)
  • Taubman (same building as STAMPS; check in main office for instructions)
  • Pierpont (inquire at info desk)
  • Duderstadt (bulletin board)
  • Bus stop by Pierpont (use tape)