Immersive #16: Greeting Card

Creator’s Note: For notable events in our lives, we often send or receive greeting cards, wishing the recipient well in their respective endeavors. It’s a way of projecting our hopes for a brighter future, whether or not we fully believe in at the time. As a result, these statements can sometimes turn into platitudes, rendering the message of a greeting card worth as much as the material it was constructed from. However, it all depends on the intentions behind the message and if we perceive it to be sincere. Therefore, through the medium of a greeting card, I turn to examine the language that we default to and how we, either as outsiders or insiders, evaluate the thoughtfulness of the message in relation to how close we perceive the sender to be. Enjoy!